Model Food
A newstandard
Model Food was created to redefine everyday grocery shopping. A new retail brand and store environment designed from the ground up. Where quality, accessibility, and aspiration live side by side.
Demo cart in gondola run
For those who appreciate the art of fine living.
Fresh packaging
Details matter
The brand comes to life through subtle, everyday touchpoints. Patterns, illustrations, and packaging express the identity in small ways. Each detail works together to create a cohesive brand world.
Elevate the everyday by delivering a world-class and inspiring shopping experience.
Our illustrations highlight the freshness of raw ingredients.
Beyond the store
Delivery vehicles, shopping bags and takeaway packaging extends the brand beyond the store. Model Food continues into everyday life, long after checkout.
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