Silken
Elevated private label
Model Food was created to redefine everyday grocery shopping. A new retail brand and store environment designed from the ground up. Where quality, accessibility, and aspiration live side by side.
TERTIARY
TERTIARY
ARTISANAL
CASUAL
authentic
MODERN CLASSIC
Primary
NORD REGULAR
LUXURY
SOPHISTICATED
SECONDARY
IVYORA TEXT
AUTHENTIC
ELEGANT
Packaging application
Silken packaging is simple, contemporary, and deliberately restrained. Clean layouts and refined typography allow the product to speak first.
(adjective)
Like silk in texture or
appearance – smooth,
soft, lustrous,
or
delicate.
Having a richly
luxurious quality
– refined, elegant, and
effortlessly indulgent.
Often used when describing
the texture of
quality products.
RICHNESS
INDULGENCE
LUXURIOUS
ELEGANT
EFFORTLESS
Designedto scale
Labels are designed as a flexible, consistent system. Easy to apply across multiple categories, formats, and pack types. Ensuring coherence, efficiency, and instant recognition on shelf.
Selected for flavour,finish, and quiet indulgence.
PRIMARY
CREAM
PANTONE 4515 C (15% TINT)
CMYK 3, 3, 7, 0RGB 249, 247, 240#F3F0E7
PRIMARY
SPINACH
Pantone 5535 C
CMYK 82, 56, 70, 65RGB 22, 48, 41#1C2F29
TERTIARY | POP
NAMIBIAN SUNSET
Pantone 2027 C
CMYK 0, 83, 79, 0RGB 239, 65, 54#EF4136
TERTIARY | TYPE
COCOA
PANTONE BLACK C
CMYK 67, 64, 66, 67RGB 45, 41, 38#2D2926
PRIMARY
CREAM
PANTONE 4515 C (15% TINT)
CMYK 3, 3, 7, 0RGB 249, 247, 240#F3F0E7
PRIMARY
SPINACH
Pantone 5535 C
CMYK 82, 56, 70, 65RGB 22, 48, 41#1C2F29
TERTIARY | POP
NAMIBIAN SUNSET
Pantone 2027 C
CMYK 0, 83, 79, 0RGB 239, 65, 54#EF4136
TERTIARY | TYPE
COCOA
PANTONE BLACK C
CMYK 67, 64, 66, 67RGB 45, 41, 38#2D2926