Shelflife
TDC created a unique shopping experience in a flagship space, showcasing various international and local brands.
Sportscene is a leader in sneakers and trendy sports apparel in South Africa.
Up in the mezzanine, there is a professional music studio for recording sessions and DJ sets.
Seating areas and chill-out zones provide moments of calm in a dynamic environment.
The customer is young, on-trend and immersed in street culture
Playing with industrial finishes, the space makes use of raw concrete, steel, galvanized roof sheeting, and oriented strand board, all untreated to remain true to their innate qualities.
Fitting rooms are fashioned out of shipping containers and over 30 LED screens showcase promos and influencer content throughout the store.
The basketball court with adjacent pavilion gives customers the opportunity to shoot a few hoops with friends.
Services:
Stores
Year:
2022
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