{"id":710,"date":"2026-02-26T08:21:48","date_gmt":"2026-02-26T08:21:48","guid":{"rendered":"https:\/\/pinksodamarketing.co.za\/designcompany\/?page_id=710"},"modified":"2026-03-09T07:53:05","modified_gmt":"2026-03-09T07:53:05","slug":"editors-desk","status":"publish","type":"page","link":"https:\/\/pinksodamarketing.co.za\/designcompany\/editors-desk\/","title":{"rendered":"Editors desk"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;139&#8243; back_position=&#8221;center bottom&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;15&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;112736&#8243; 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text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;custom-accordion-heading&#8221; el_id=&#8221;editors-desk&#8221;]Sole Of The City \u2013 A New Home for Shelflife by TDC&amp;Co[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;2&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;906263&#8243;][vc_single_image media=&#8221;499&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;385122&#8243; el_class=&#8221;open-accordion-item&#8221;][vc_single_image media=&#8221;497&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;966253&#8243; el_class=&#8221;close-accordion-item&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space custom=&#8221;yes&#8221; 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Located in The Barracks on Bree Street, this project, spearheaded by TDC&amp;Co in collaboration with Shelflife, explores and defines what new world heritage can look like.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;672164&#8243;]The foundation of the design rests on three pivotal pillars: site, surroundings, and sub-culture. 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custom_height=&#8221;40px&#8221; el_class=&#8221;project-height-starter&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;495295&#8243; el_class=&#8221;accordin-content-left-cont&#8221;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-138565&#8243; text_size=&#8221;fontsize-175435&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-146816&#8243; uncode_shortcode_id=&#8221;117729&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;custom-accordion-heading&#8221;]Stepping into the centre of Cape Town\u2019s CBD, visitors are greeted with a refreshed take on retail space, affectionally considered the city\u2019s new sneaker destination. 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