A brand elevation
strategy

My strategy focussed on elevating their corporate identity to a more contemporary, corporate, and internationally aligned standard, which was then applied across their website and a premium coffee table book.

When my relationship began with the Henry Fagan team, the organisation was under new leadership and comprised of around 12-15 employees with 2 small offices, one in Cape Town and one in Johannesburg.

During our engagement, the company’s growth was exponential, reaching over 150 employees and a national footprint within 5 years.

My team produced new corporate headshots, redesigned their business cards, and created refreshed project content, including professional photography, video, and drone footage, to present their work with greater impact and cohesion.

Rather than a traditional brochure, I conceptualised and oversaw the design of a premium coffee table book that reflected Henry Fagan’s quality, craftsmanship, and stature.

With a hard cover, high-gloss print, and carefully curated imagery and design, the book was intentionally weighty, tactile, and nondisposable. A true brand asset rather than a marketing handout.

After initially ordering 10 copies, demand quickly grew to 250 within weeks, with clients actively requesting copies. The book became a distinctive differentiator in their industry and significantly strengthened their sales pipeline within a matter of months.