An often neglected arm in Marketing. Having an understanding of what the market is actually doing and feeling is like the jet fuel to move us towards impactful campaigns. Our goal is to bridge what the client wants and what you offer. Let it land with them (the right people). That level of success requires research. Our research is done both qualitatively (interviews and focus groups) and quantitative (looking at data, surveys, statistics, and desktop research).

Let us uncover what is happening under the hood. Our audits investigate social media setups and presence, website SEO and performance, content structure, as well as user-experience (UX). This helps us to quickly identify gaps that need to be solved before any money is put behind moving people to these platforms.

What should you say to your clients? Which platforms should you say it through? And who or what are you comparing against? This is a big part of our mission for clarity. Our messaging framework looks at a messaging architecture built through proof-point logic. We will pressure test what you claim to be against evidence that you are. We identify a narrative and language that is clear and isn’t just fluff that sounds good.

This is a deliverable that packs the most punch. We call it our north star or brand bible. It is a document that we create that should lead every marketing decision for at least the next 12 months. It keeps us and you on track to achieving specific objectives. Those are outlined here – 3 outcome-based objectives, linked with a summary of your messaging, problem statements, market insights, and target audience persona matrix.

This is where the magic happens. How do we take this knowledge and achieve our objectives? Our action plan or go-to-market (GTM) plan defines campaigns, big bold ideas, and important strategic activations that will actually drives the business forward.

The final and most crucial question: What will this all cost? The final chapter of our strategy work informs where budget will be strategically placed to ensure success. Our budget documents are detailed and outline suggested spend by line item by month, so that we can easily measure which category has made the most impact and biggest ROI. We include a column to track actuals vs budget to make sure we stay on track as rollout begins.