The client
Jachris is a leading on-site industrial solutions provider serving the mining and heavy industry sectors across Africa.
Scaling and
looking the part
Key objectives
Clarify Brand Positioning, Growth, Differentiation and Disruption
ABOUT
We worked with Jachris to elevate their corporate identity and translate this into a modern, high-performing website that better reflects their scale, capability, and human presence.
Alongside this, we produced a new brand video and ongoing social content to strengthen their storytelling and thought leadership.
To amplify their positioning in-market, we designed and delivered high-impact activations at the Mining Indaba in Cape Town and secured earned media, as well as an editorial and advertising placement in Skyways magazine, reinforcing Jachris as a credible, forward-thinking partner in Africa’s industrial evolution.
ACTIVATION
Mining Indaba Tuk-Tuk Activation
We designed a disruptive, high-visibility tuk-tuk activation to position Jachris as a headline brand at the Mining Indaba. Custom-branded vehicles and a bespoke online booking system created seamless, premium shuttle experiences between key venues, while delivering strong outdoor brand visibility throughout the event.
Guests enjoyed branded water bottles and nuts during their ride, reinforcing a thoughtful, memorable touchpoint. The activation was strategically geared toward high-quality lead generation, achieving 49 high-quality, warm leads.
RESULTS
185%
increase in website traffic
12k+
tracked events online
13 000
email addresses collected
2 004
views through LinkedIn campaign
295
people engaged on the booking platform
49
high quality leads captured through campaign